Open Squares offers companies
a clear pathway to succeed
in African consumer markets.

What Makes Us Different

The African market is a huge opportunity for the global market often described as, “the next billion consumers”. With so much interest and opportunity within the continent, Open Squares stands as a guide for those wanting to be a part of the immense growth happening.

With specialty in strategy and marketing consulting, and with particular expertise on the African market, Open Squares offers entities around the globe
a pathway to succeed.

Our Principles

Open Squares principles

Service Pillars

opensquares strategy-consulting


Marketing Strategy Development: Engaging profitably with your target consumers is the last mile, in delivering on the growth ambitions implicit in your business plan.

opensquares execution-support


Pitch Consultancy: Execution support is a suite of ancillary marketing services we render to support our clients and enhance their internal marketing capability.


Market Understanding: We help businesses who are entering the Africa market for the first time or entering a new market segment, to gain robust understanding.

Founder and Managing Partner

Feyi is one of the leading authorities on understanding the African marketplace, and the author of the seminal book ‘The Villager: How Africans Consume Brands’. A seasoned business leader with over 15 years of experience and while as CEO of Insight Publicis (Nigeria’s foremost and largest marketing communications firm), he led a highly ambitious creative team that solved different clients’ business challenges, reformatted the business into a post-digital agency while delivering high value for clients.