Our Insights

Feyi Olubodun on what international brands get wrong about the African consumer

"I argue very strongly that sophistication and westernisation don’t mean the same thing. You can be sophisticated and not be westernised." “For the past couple of years the recession in Nigeria has been rough. Lots of agencies closed down and...

The Villager  |  July 2019

Africans are Yet to Embrace the Value of Brand Building – In Conversation with Feyi Olubodun

Last Monday, our #SyncityNGLLL guest was a seasoned business executive, inspiring speaker, presenter and facilitator. Feyi Olubodun (@feyiolubodun) has facilitated several training sessions with AAAN and MBA students of Lagos Business School. In 2016...

The Villager  |  February 2019

Book Chat: "The Villager"

Book Chat: "The Villager" By Feyi Olubodun | Wake Up Nigeria

The Villager  |  February 2019

Marketplace S1E19 Feyi Olubodun

Insight Communication CEO Feyi Olubodun Host Uzo Akumah on Business Day source

The Villager  |  September 2018

Get Skilled, Get Paid, Stay Proud – Feyi Olubodun

Shakespeare once said, “A man in his life, plays many parts in his time.” While I am many things in this industry, including CEO of Insight, today I would like to speak largely as an ardent observer and a passionate player in this game we call a...

The Villager  |  June 2018

The Villager speaks African culture in global market

Managing Director of Insight Publicis Nigeria, Mr. Feyi Olubodun, is out with a new book titled The Villager, which gives a panoramic view on the African culture. At the launch, keynote speaker and Chairman, Diamond Bank, Prof. Chris Ogbechie, captur...

The Villager  |  April 2018

The Villager: The book

Feyi Olubudun’s new book, The Villager: How Africans Consume Brands, puts forward a lens for helping Africa-focussed brands and businesses achieve commercial success by correcting their perception of the African Consumer, or as he posits, “The Vi...

The Villager  |  March 2018

Polity SA Interview

Energy-intensive firms say carbon tax wrong tool for reducing power emissions When Feyi Olubodun, CEO of Insight Publicis Nigeria, one of West Africa’s leading creative agencies, witnessed one too many cases of brands failing in the African market...

The Villager  |  March 2018

The Villager – How Africans Consume Brands

After witnessing one too many cases of brands failing in the African marketplace, CEO of Insights Publicis in Nigeria Feyi Olubodun has penned ‘The Villager – How Africans Consume Brands’. He chats to Gareth and the team around the book that has been...

The Villager  |  March 2018

Feyi Olubodun at the Popimedia Ad-tech Academy in Lagos

Did you know the average age of millionaires in Nigeria is 61? Why? Feyi Olubodun, MD / CEO of ‎Insight Publicis Nigeria gives some brilliant insights on culture in Nigeria and what it means for marketers #BuildingBusinessOnSocial This was part of...

The Villager  |  March 2017

The Dos and Don'ts of Cross-Cultural Marketing

The Creativity Marketing Centre (CMC) at ESCP Europe recently hosted a forum on the subject of “The Dos and Don'ts of Cross-Cultural Marketing”. The event took place at our London campus and featured distinguished speaker: Feyi Olubodun, General Mana...

The Villager  |  November 2016

Speaker At The CEO Apprentice- FEYI OLUBODUN

Published by DiamondTV.  Speaker At The CEO Apprentice

The Villager  |  August 2016