Market Understanding: We help businesses who are entering the Africa market for the first time or entering a new market segment, to gain robust understanding of the market dynamics and the requirements for success. This service helps clients understand how to play in those consumer markets and what is required for successful market entry.
Market Trips & Consumer Immersion: Some businesses just want to gain first hand perspective on their focus African market, to finalise their market entry decision. We help facilitate this, and also connect with relevant partners where the needs are outside our specialization.
NPD Decision Support: To enter or not to enter? That is the question often faced by marketing teams working on new products. And if to enter, what proposition will position the product for optimal success? We advise clients who are this stage with their products, using our tools.