The Dos and Don'ts of Cross-Cultural Marketing

Author: Feyi Olubudun

The Creativity Marketing Centre (CMC) at ESCP Europe recently hosted a forum on the subject of “The Dos and Don'ts of Cross-Cultural Marketing”. The event took place at our London campus and featured distinguished speaker: Feyi Olubodun, General Manager and Chief Operating Officer of Insight, Nigeria's largest communications agency.



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