Marketing Strategy Development: Engaging profitably with your target consumers is the last mile, in delivering on the growth ambitions implicit in your business plan. We use our proprietary toolkit, which is unique to the African market to help out client develop marketing strategies that are actionable and measurable. Our approach is rooted in the Village Map, our unique tool that is rooted in the psychology of the African. The goal is to ensure tangible results are delivered via active engagement between your products/brands and your target consumer markets.
Brand Building & Product Development: We engage with clients who are in the product development stage or just transitioning from a mere product to a substantive brand. We approach this from our brand building approach, which aims to find the right ReCEEPe™ for your brand. ReCEEPe™ is our unique approach to brand building, based on our unique and proprietary approach to building brands for the African marketplace.